THE COACH
Tara Alvarez Garcia is an accomplished leadership coach and the founder of TYS Coaching, a leadership development practice dedicated to helping professionals grow into confident, effective leaders. She draws on a rich background in communications and psychology, combined with real-world experience leading global teams in the fast-paced tech and marketing sectors. Before launching TYS Coaching, Tara spent over a decade in senior leadership roles, working with world-class organisations such as Walt Disney, Adobe, Cisco and Sky, where she developed a deep appreciation for building people-centric, high-performing teams.
The name TYS Coaching comes from Tara’s childhood nickname (“Tys,” inspired by boxer Mike Tyson) — reflecting her tenacity, determination, and no-nonsense drive to help others unlock their potential. Tara believes that great leadership fosters happier teams and sustainable business success, and she’s passionate about empowering leaders to embrace their strengths and lead with impact.
In addition to her coaching work, Tara is active in wider industry conversations about leadership, inclusivity, and professional growth, frequently speaking on topics that encourage confidence, kindness, and equality in the workplace.
People describe Tara as engaging, approachable, and easy to connect with. Her coaching style is known for being no-nonsense yet supportive, combining efficiency with genuine care so clients feel both challenged and comfortable. She has a natural ability to put others at ease, which makes it easier for them to open up, reflect, and make meaningful shifts in their leadership and confidence.
Tara is also authentic and reflective — she’s open about the challenges leaders face (like self-doubt or difficult conversations) and believes in tackling them head-on with both clarity and empathy. Her coaching comes from lived experience: she once led teams without prior expertise in those fields, and it was the joy of helping others solve problems and take ownership that sparked her love for coaching.
Tara’s coaching philosophy is grounded in practical strategies, psychological insight, and accountability-driven growth. With an ILM Level 7 qualification in Executive Coaching & Mentoring and ongoing EMCC accreditation, she helps leaders navigate challenges like imposter syndrome, difficult conversations, and strategic decision-making with clarity and confidence. Her approach is direct, engaging, and tailored — helping clients apply what they learn in real time to achieve measurable results.
EXPERIENCE
Success Stories